Introducing New Services: Are Customers Interested?

Course length: Two hours (This course must be scheduled with another 2-hour or longer course for a minimum training time of at least one half-day.​)
Available as a condensed course: No
Maximum number of students: No maximum
Instructor: Jerry Peerbolte, J. Peerbolte & Associates

Course description

Successful EASAns know that their business must continuously adapt to the changing needs of their customers and markets.  For many companies, this means adding new services.  But adding a new service isn’t a decision to be made lightly.  It should result from a careful analysis of the customer potential and the key factors customers may consider when evaluating your proposal.  The session will address:

  • End-user outsourcing trends for plant maintenance services
  • Customer buying criteria for services
  • Understanding and influencing the decision-making process
  • Determining the customer’s value proposition
  • Using industry standards and best practices in marketing new services


  • Chapter/Region fee (+expenses): $1250 plus $15/student for handout
  • Member company fee (+expenses): $1750 plus $15/student for handout
  • Nonmember fee (+expenses): Not available to nonmembers
  • (Additional fees may apply if travel time exceeds 5 hours. Contact EASA for details.)

Schedule a private seminar

To schedule a private seminar for your group, contact:

Dale Shuter, CMP
Meetings & Expositions Manager
+1 , Ext. 3335

Hosting requirements

In addition to the seminar fees, the seminar sponsor will be responsible for:

  • All seminar promotion involved
  • Breaks (if provided)
  • Meeting room (approx. 1,000 square feet)
  • Instructor's travel and living expenses
  • Audio/visual equipment
  • Shipping costs of materials
  • Meals (if provided)